It is an open secret that innovation in the Mobile App market is being ramped up on a massive scale. Expected to be a $38 Billion market as early as next year, we have been led to believe that there exist an app for almost anything. However in the larger scheme of things, business opportunities associated with apps are merely at an infancy. From closet Social ones to the enterprise variant deployed by large companies at the other end of the spectrum, the number of use cases are booming, and this is as good a time as ever to cash in on the trend.
In 2013, the average Indian consumer spent an average of 2 hours and 38 minutes per day on smartphones and tablets. 80% of that time (2 hours and 7 minutes) was spent inside apps and only 20% (31 minutes) was spent on the mobile web. This shift from the browser to apps is visible throughout several other countries and continents as well.
Another key convergence taking place is that of mobile apps with the cloud, which will inevitably lead to smarter and smarter apps. The better thought-out and easier to use such SmartApps are, the more compelling and engaging they will be to users, which in turn will lead to increased mindshare, loyalty and profits.
Succinctly put, mobile apps provide an indispensable tool for businesses to form connections through data aggregation; and by doing so, they will push forward the future of digital marketing.
Do you want a Mobile App constructed for your company or firm. Get in touch with App Me In to pitch forward your ideas, and have an app constructed and ready on a platform of your choice in double quick time!
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